About Us
Genesis is a combination of scientists, nursery professionals, and technologists, all working toward the common goal of creating products that will not only benefit those companies that utilize them, but also contribute significantly to benefiting the environment.

The leaders of Genesis are Bruce Coulthard and Matt Linderman.  Both Bruce and Matt bring countless amounts of experience to the operation. 

Bruce has been in the nursery and aggregate industries since 1965.  A native of the Napa Valley, Bruce is uniquely qualified to understand the goals and obstacles of industry professionals.  Bruce has always been a pioneer in the nursery and agricultural industries, and he is constantly looking for ways to improve crop performance and profitability.

Matt Linderman is the son of USDA scientist and plant pathologist, Robert Linderman.  As Linderman senior is one of the world's foremost experts on Mycorrhizal fungi, it goes without question that Matt has absorbed a great deal of his father's knowledge.  Matt has been active in the nursery industry since the early 80's and he started his own VAM production facility, BioTerra Technologies, in 1996.  BioTerra was the first commercial producer of VAM to effectively incorporate a cocktail of species within its mix.

Together, Coulthard and Linderman have forged a vision that extends far beyond the Las Vegas Valley.  They have already established themselves as product innovators in the vineyard, horticulture crop, and nursery industries throughout the Western United States. 


Future Goals
Genesis Soils is committed to the ongoing development and release of products that are necessary and pertinent to the needs of specific industries and regions of the world.  Genesis is currently developing specialized products for the United States, but plans to embark on International needs in the near future.

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